From November 10 to 14, 2024, the annual IFEAT (International Federation of Essential Oils & Aroma Trades) conference, known as the “International Fragrance and Flavor Industry Conference,” was grandly held in Bangkok, Thailand, the largest city on the Indochina Peninsula. As a premier global event for the fragrance and flavor industry, this conference attracted nearly 1,800 professionals from over 200 companies across dozens of countries. Leading industry players such as Firmenich, Givaudan, and IFF sent representatives to participate. As a key player in the natural fragrance sector, our company’s General Manager, Li Qin, led her team to the event, achieving significant outcomes.